Food Of Gods Cocoa Beans Essay - 1817 Words

The ingredient that will be talked about throughout the paper is cocoa beans. The cocoa bean is scientifically defined as the dried and fully fermented fatty seed of Theobroma cacao, also Latin for â€Å"food of gods† for its properties. Throughout history, cocoa beans have held a place in history and a big impact on both human diet and economy within the world. The aim of this paper is to look at the origins of this ingredient, it’s uses in the world, how it has grown geographically throughout the years and how it has affected people’s lives and diets. To find answers these questions, academic sources, videos, and maps will be used. The geographical scope of the report will be wide, as will be looking at certain places in Africa, South America, and North America to compare and contrast from one another. The cocoa beans come from a seeded tree known as Theobroma cacao (Tarifu, 2003). Cocoa began as a seed in fruit pods found in the tree and each pod contains 30 to 40 beans. Commercial cocoa comes from beans that originated as seeds from the ripe pods of the plant, which is cultivated in plantations throughout the world (Ardhana, 2004). There a three different types of cocoa that reside in the world; forastero, crillo and trinitario which is a hybrid of forastero and crillo. Forastero also known as â€Å"the versatile† has a smooth yellow pod with 30 or more pale to deep purple beans (COCOA AND CHOCOLATE, 2016). It is mainly grown in Africa, Ecuador and Brazil and accounts for 80%Show MoreRelatedHow Chocolate Has Impacted Our Health And The Economy1292 Words   |  6 Pagessignificance of chocolate, as well as the health benefits and consequences that come from eating chocolate. I will begin my essay with statistics that reflect chocolate production in the United States over the last few years. According to the World Cocoa Foundation, â€Å"The U.S. chocolate industry is comprised of approximately 400 companies that manufacture more than 90% of the chocolate and confectionery products; another 250 companies supply those manufacturers.† Chocolate is produced in over thirtyRead MoreWho Does Not Like Chocolate?1369 Words   |  6 PagesEaster and Valentine’s day, but have you ever wondered where in the world does all this chocolate come from? The main ingredient for making chocolate is cocoa and it does not come sugar coated. Cocoa is can be good but in some many ways it can be harmful because, our purchase of cocoa is making our national debt higher, that people that produce the cocoa are child slaves, and to much chocolate is just not good for one’s health. American consumers are the biggest customer for the average chocolate barRead MoreChild Labor, Slavery, And Human Trafficking1703 Words   |  7 Pagesto remedy the problem. Within their $60-billion industry, chocolate companies have the power to end the use of child labor and slave labor by paying cocoa farmers a living wage for their product. The chocolate industry is also being called upon to develop and financially support programs to rescue and rehabilitate children who have been sold to cocoa farms. To date, the industry has done little to remove child labor, let alone aid survivors of child labor. Hershey’s, the largest chocolate manufacturerRead MoreThe Production Of Cocoa As A Byproduct Of Cacao1627 Words   |  7 PagesNo longer the rare commodity handled only by the nobility of the Aztecs or European kings and queens; chocolate has swept the nation in its mad dash for confectionary world dominance. In fact, the production of cocoa, a byproduct of cacao, has been historically noted as one the leading factorings in economic and social change among the people of Ghana (Okali, 8). But in its race for perfection, it has seen its fair share of gains, and ultimately its share of downfalls. From child labor to risesRead MoreAmerica s Obsession With Chocolate1402 Words   |  6 Pageschildren are captured and forced to work on cocoa farms. Would people still purchase this small luxury if they knew it was costing an innocent child their freedom? Individual U.S. chocolate consumers are morally obligated to boycott slave induced chocolate production or demand a change in the way it is produced. The origins of chocolate can be traced back to ancient Maya and Aztec civilizations. The chosen coin of preconquest Mexico was cocoa beans. The beans â€Å"†¦Were roasted and eaten only by the wealthiestRead MoreEssay on The Food of the Gods1133 Words   |  5 PagesThe Food of the Gods For over 2000 years, chocolate in its many forms has been enjoyed and its effects have been exalted. It was believed that the Mexican god Quetzalcoatl left the cocoa tree for the people. The Aztec emperor Montezuma is reported to have consumed 50 goblets of chocolate a day. It is called the food of the gods, literally, as a translation of Theobroma Cacao, the cacao bean. (1). Such a title must imply that chocolate has some naturally occurring superior quality. Why elseRead MoreAll You Want to Know about Chocoate Essay1537 Words   |  7 PagesAll You Want to Know About Chocolate Introduction The reason I decided to do my research paper on chocolate was so that I could learn more about this delicious treat. Chocolate is a combination of ground cocoa and sugar bits in a rich cocoa butter. This fatty delicious cocoa butter melts at exactly 98.6 degrees Fahrenheit, which is exactly the same as our body temperature. That is the reason why when you bite into a solid piece of chocolate it melts in your mouth within a few seconds. Read MoreEssay Is Chocolate Physiologically or Psychologically Addictive?1263 Words   |  6 PagesGreek term for food of the gods. In Aztec society chocolate was a food of the gods, reserved for priests, warriors and nobility. The Aztecs used cacao beans to make a hot, frothy and bitter beverage called chocolatl. Chocolatl was a sacred concoction that was associated with fertility and wisdom. It was also thought to have stimulating and restorative properties. The bitter drink was first introduced to Europe in 1528. However, it was not until 1876 that milk, cocoa powder and cocoa butter were combinedRead MoreEssay on The Columbian Exchange: Chocolate660 Words   |  3 Pageswidespread and persisted to distant lands where it wreaked devastation upon the non-immunized people. One such influential product during this time period was the cacao, or more commonly known as chocolate. First discovered and used in the Americas, cacao beans quickly traveled to and became a popular treat in European lands. It was valuable in the New World and even used as a currency by the Aztecs. Only the rich and privileged were allowed to purchase the valuable item in the beginning. Cacao was even usedRead MoreThe Olmecs, Aztecs And Mayans988 Words   |  4 Pagesnumber of gods that had the features of many animals. The shamans, priests and rulers did all of the activities that were associated with the Olmec religion. Rulers were considered the relatives of supernatural beings and of the Olmec gods. Archaeologist s also say that there is evidence of the existence of shamans in their culture. Specific details in the Olmec religion were not always found by the researchers. At first, historians thought that the Olmec religion was based around a Jaguar god. Joralemon

How does Hosseini tell the story of the kite runner in...

How does Hosseini tell the story of the Kite Runner in chapter 1? Khaled Hosseini uses a veritable smorgasbord of literary and narrative techniques to tell the story of ‘The Kite Runner’. From engaging in the use of foreshadowing and symbolism, to characterisation and the way he styles his prose. Below is an analysis of how he does so. As mentioned, Hosseini’s use of foreshadowing almost encapsulates the chapter. Baba states that â€Å"God [should] help us all†, anticipating the Talibans takeover of the country decades later. Hosseini’s use of foreshadowing connects him to the genre of magical realism. Even though there are no supernatural events in the novel, there is an underlying sense that every action has significance and must come†¦show more content†¦Lastly, we are told about the narrator himself. We know that Amir is a very regretful character as he is told he can be â€Å"good again,† insinuating that he knows he is bad. We also know that he is a slightly broken individual, as his life, and by extension, he was defined by this moment in the winter of 1975, and this moment was not an enjoyable one. Finally, even by the way the story is told. As it is told in a first person narrative, we as the reader are placed in the mindset of the narrator, meaning that we feel more emotionally connected and to an extent, more empathetic to the narrator. This is extremely effective as by the end of the novel, we come out with the same moral questions as the narrator, with the same answers. However, the narration in chapter one is also very retrospective. Meaning the narrator knows what will happen, so even from chapter one we as the reader question the motive of the narrator, and are weary as to whether his version of events is biased or not. Hosseini also changes his style of narrative twice within chapter on. It begins with telling the reader what the narrator is thinking, otherwise known as introspective narration. However, he then begins to tell us what happened in the winter of 1975. This retrospective narration is very effective as it allows the operation of hindsight about that the eve nts that transpired within the winter of 1975. As I have shown, multipleShow MoreRelatedThe Issues of Sin and Redemption in the Kite Runner Essay995 Words   |  4 PagesParker 05 October 2009 *The Issues* of Sin and Redemption in The Kite Runner Redemption is defined as the act, process, or instance of redeeming--:to free from what distresses or harms: as 1) to help overcome something detrimental; 2)to release from blame or debt; 3) to free from the consequences of sin, or 4) to change for the better. It cannot be accomplished in a single day. Redemption is a process that can take days, weeks, and months—sometimes even years to achieve. As the definitionRead MoreEssay on Journal Entries on the Kite Runner1306 Words   |  6 PagesQHSS Vikas Peddu Journal entry #1 In the first ten chapters of The Kite Runner Khaled Hosseini focuses on the theme â€Å"Friendships take years to build, but only moments to destroy†. For example, Amir and Hassan have been friends since they were born, they built their friendship until the day of the kit fighting tournament. When Hassan ran the runner ups kite he ran into Assef, who was seeking revenge for being insulted by Hassan earlier in the year. Assef deemed that rape wouldRead MoreKite Runner Discussion Questions4262 Words   |  18 PagesKITE RUNNER Discussion Questions 1. The novel begins with Amirs memory of peering down an alley, looking for Hassan who is kite running for him. As Amir peers into the alley, he witnesses a tragedy. The novel ends with Amir kite running for Hassans son, Sohrab, as he begins a new life with Amir in America. Why do you think the author chooses to frame the novel with these scenes? Refer to the following passage: Afghans like to say: Life goes on, unmindful of beginning, end...crisis or catharsisRead MoreKite Runner Discussion Questions4272 Words   |  18 PagesKITE RUNNER Discussion Questions 1. The novel begins with Amirs memory of peering down an alley, looking for Hassan who is kite running for him. As Amir peers into the alley, he witnesses a tragedy. The novel ends with Amir kite running for Hassans son, Sohrab, as he begins a new life with Amir in America. Why do you think the author chooses to frame the novel with these scenes? Refer to the following passage: Afghans like to say: Life goes on, unmindful of beginning, end...crisis or catharsisRead More The Kite Runner Essay1632 Words   |  7 PagesHosseinis novel, The Kite Runner. This is the story of a mans struggle to find redemption. The author illustrates with the story of Amir that it is not possible to make wrongs completely right again because its too late to change past. In this novel Hosseini is telling us that redemption is obtainable, and by allowing us to see Amirs thought process throughout the novel, Hosseini shows us that it guilt is the primary motivation for someone who seeks redemption. Hossei ni also uses not only theRead MoreThe Kite Runner Essay2862 Words   |  12 PagesThe Kite Runner, Khaled Hosseini Chapters 1-5 (PP. 1-47) Reading Questions 1. The novel begins with a flashback. What do you think is its purpose? What do you learn about the narrator? The purpose of the book in my opinion is to set up the setting of the main idea of the book and to give the readers Amir’s opinion on his fellow characters, so they can see the main idea. You learn about Amir’s life and how this event has affected him. 2. Who is Hassan? Describe him physically. WhatRead MoreAnalysis Of The Book And The Mountains Echoed By Khaled Hosseini2562 Words   |  11 Pagesto review the book ‘And the mountains echoed’ by Khaled Hosseini. This thesis will deal with the characters and the emotions they portray throughout the book. The book was published in 2013 and received a favourable response overall. It later on became a bestseller like the author’s other two books: ‘The kite runner’ and ‘A thousand splendid suns’. Within a short span of 5 months, it sold over 3 million copies. Being his pattern, Hosseini drew on his early experiences in Afghanistan to create the

Impact of Gender on Consumer Purchase Behaviour

Question: Discuss about the Impact of Gender on Consumer Purchase Behaviour. Answer: Introduction: This particular study has focused to deal with an in-depth overview on the various aspects of consumers behavior. Various scholars have provided their own opinion regarding this particular topic. As per the point of view of some eminent scholars, shopping is important only for women. In most of cases, women have been observed being proactive and interested towards shopping mall. As a result, most of the advertisers show their interest for drawing the attention of women customers. On the other hand, other scholars have differed the point of views of previous scholars. Industries are based on target market. A large number of industries prevail in the global market where male employees are more effective than female one. In this particular study, an in-depth analysis has been provided on how the role of advertisers has a major impact on customers buying behavior. A critical analysis has also been conducted on the psychological differentiation in the psychology of male and female buying behavior. Concept of consumer behavior and the impact of advertisement on buying behavior: Consumer behavior is the systematic study with the help of which an individual customer tends to get an in-depth idea and knowledge about the reliability of brands and products before purchasing it. In order to acquire detailed knowledge about the reliability of product and services, an individual consumer likes to use the tools of advertisement as one of the major sources of gaining knowledge on particular products and services. While making effective promotional activities about a brand or a product, the advertisers tend to focus on specific group influence so that the concept of the products can reach to the customers of different geographical boundaries widely. In the article, Impact of Advertisement on Buying Behaviors of the Consumers, published by Fatima and Lodhi (2015), the author has pointed out that advertisers intend to use the popularity of numerous group influences for circulating the brand image and identity in different geographical areas. Goh, Heng and Lin (2013) opined that Group influence is highly important for making a particular advertisement successful. While preparing an advertising content, the advertisers tend to focus on influencing a specific group with the help of which the advertisers can reach the consumers market. Group can be classified into several forms that include aspirational group, associative group and dissociative group. In aspirational group influence, the advertisers tend to focus on drawing the attention of specific persons with the help of which the people can be influenced widely. For an example, in order to promote social campaign or social awareness, the advertisers tend to use any familiar face or celebrity that would help the consumers to pay special attention towards the advertisement. In the realm of progressive civilization, a large number of people belong to the category of illiteracy. Therefore, any kind of message for social awareness may not be interesting to those persons. They show their reluctance for paying special attention to these kinds of advertisements. In this kind of situation, celebrity endorsement is the only way with the help of which advertisers can draw the attention of that group of people. Associative group includes those people tend to represent an individuals current equals realistically. With the help of this group influence, the persons whom can be involved include co-workers, neighbors, members of church, members of club, members of organization and so many. As a result, this particular group can influence the other members as well for paying the attention of various advertisers. According to Juster (2015), dissociative influence group implies those people who are not primarily influenced by the parents or family members. For an example, while purchasing a garment, an individual may not like the brand that the parents or family members tend to use. Therefore, in order to influence those consumers, the advertisers tend to use the attention of dissociate group influence with the help of which those kinds of people can be attracted towards the brands and services. Impact of gender on buying behavior: In the article, Impact of gender on consumer purchase behavior, published by Bakshi (2012), the author has opined that consumers buying behavior changes with the differentiation of genders. Mullen and Johnson (2013) opined that an individual male consumer before purchasing a product tend to acquire a detailed overview about the product quality, product reliability and authenticity of raw materials. On the other hand, an individual female consumer before purchasing a particular product tends to focus on product design, exclusivity, and price affordability. Therefore, most of the business organizations before designing their products and launching their products in the current market tend to focus on target customers so that the marketing executives can segregate the target group. On the other hand, in this article the author has highlighted that the shopping pattern of two different genders is of two types. Wilson et al. (2012) stated that a male shows intense reluctance to visit a shopping mall physically in order to purchase products. They rather prefer on online shopping where they can get the scope to receive the services sitting at the drawing room. At the same time, with the help of online shopping, the consumer can use the products of different geographical boundaries. Therefore, the product variety is at its large scale. Therefore, the success of a business industry has a major impact on the buying behavior of different gender. Difference between male and female psychology: In the article Study on Buying Behavior of Men and Women, published by Siddiqui (2016), the author has distinguished the buying psychology of both male and female. While evaluating the factors, the author has used numerous examples from the practical field based on which the differentiation in the customers buying behavior can be evaluated. While purchasing products, most of the male employees as opined by this scholar expect an effective customer service system from the organizational service providers. Otherwise, they tend to show their aggressive attitude towards the authority. Vinerean et al. (2013) opined that this is one of the most important buying behaviors of male that has been observed very often. On the other hand, in female psychology, product price and quality is more important than the customer service system. As per women psychology, products should be reachable in affordable price range with the help of which it can draw the attention of customers. Business experts te nd to pull the female customers towards the business organization by maintaining the product price range rather than customer service. Therefore, in those specific areas gender psychology is endowed with a major impact on buying behavior. In the article Hot consumer trend published by Consumerlab (2016), the author has pointed out that the emergence of social media and digital marketing has rendered a revolution in the consumers buying behavior. Before, purchasing a particular product or service, the people tend to gather a deep insight regarding the product and its necessary facilities. In the realm of e-commerce business, the customers are getting innumerable options for purchasing their products by sitting at the drawing room. The author thus pointed out that most of the consumers; especially male consumers show their interest for maintaining their effective buying behavior with the help of new media. Automatically, the communication between the service providers and service users has become very much effective. A comparative analysis on male and female consumer behavior: In this particular article, A Comparative Analysis of Male and Female Consumer Behavior Factors for their Cosmeceutical Products Types, published by Junaid et al. (2015), the author has emphasized on one particular theory on consumer behavior. The theory of reasoned action is one of the most important concepts with the help of which individual consumers acts, behaviors and attitudes can be explained. Based on the consumers attitudes and behaviors the advertisers tend to reform their advertising strategy and policy. Consumers may be male or female. Sparks, Perkins and Buckley (2013) opined that the business experts have already fixed the target consumers. For an example, in order to promoting the brand of women fashionable garment, the advertisers would like to target female consumers. Therefore, the product promotional campaign is also designed as per the women psychology. On the other hand, while promoting any sports garment, the business organizations primarily focus on the male co nsumers. As a result, based on the market industry, the business experts like to fix target customers. With the upgrading progress of civilization, the needs and demands of the customers are changing gradually. Before purchasing a particular product or service, an individual consumer tends to get an in-depth overview regarding the reliability of products and services. Reed et al. (2012) stated that advertising is one of the most effective tools that provide a deep notion about the products and services. This particular theory implies that the consumers, be it male or female tend to show their interest for purchasing a product only when the consumers find a rate of interest on this particular products and services. The theory of reasoned action helps an individual group to change their entire process of decision regarding consumer behavior process. Consumers by following this particular theory come to know how they should distinguish appropriate products and services for themselves that can make a large sense in future. Most of the advertisers tend to follow this particular theory in order to influence the group towards their products and services. Conclusion: This particular study has provided an in-depth critical analysis on how the effect of consumer behavior creates a major impact on both male and female. Numerous scholars have pointed out various opinion of regarding this specific issue. At the end of the study, after analyzing the different opinions of conspicuous scholars, it can be evaluated that consumer behavior is not dependent on male or female. Business organization while designing the product makes a target market first. Based on the target group the products and promotional activities are conducted. Reference List: Bakshi, S., 2012. Impact of gender on consumer purchase behaviour.Journal of Research in Commerce and Management,1(9), pp.1-8. Consumerlab, E., 10. hot consumer trends 2016. Fatima, S. and Lodhi, S., 2015. Impact of Advertisement on Buying Behaviours of the Consumers: Study of Cosmetic Industry in Karachi City.International Journal of Management Sciences and Business Research. Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), pp.88-107. Junaid, A.B., Nasreen, R., Siddiqui, M.J. and Ahmed, W., 2015. A Comparative Analysis of Male and Female Consumer Behaviour Factors for their Cosmeceutical Products Types.Journal of Accounting Marketing,2015. Juster, F.T., 2015.Anticipations and purchases: An analysis of consumer behavior. Princeton University Press. Mullen, B. and Johnson, C., 2013.The psychology of consumer behavior. Psychology Press. Reed, A., Forehand, M.R., Puntoni, S. and Warlop, L., 2012. Identity-based consumer behavior.International Journal of Research in Marketing,29(4), pp.310-321. Siddiqui, W., 2016. Study on Buying Behavior of Men and Women.Imperial Journal of Interdisciplinary Research,2(4). Sparks, B.A., Perkins, H.E. and Buckley, R., 2013. Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior.Tourism Management,39, pp.1-9. Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), p.66. Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D., 2012.Services marketing: Integrating customer focus across the firm. McGraw Hill.